|Television Commercials 2|
1999, the downfall of Japanese economy was being felt everywhere. How
do you sell software at times like this? Inspire people to make self improvements!
I came up with the concept of "Discover the Possibilities" to suggest
that this software just might help one discover the potentials which he
or she was never aware of before. After all, there's an artist in all
of us that's waiting to jump out. This may not have been possible years
ago, but with the help of today's computers and digital cameras there's
a greater chance for everyone. The shrinking economy also made for a shrinking
production budget but the testimonial style spot was just the right type
on a white cove."
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|"Met's Corporation really loved the idea for "Discover the Possibilities," but the following year they wanted to stress the web application nature of their software because it was the year when the internet really took off in Japan. After much thinking, I just came back to the simple conclusion, "Discover the Web Possibilities" because that said it all. It also retains the original concept to inspire people. Again, I had to work with a small budget so the white cove. In order to avoid a similar look as to the previous commercial I had placed some furniture to give it a little more color. I didn't want to give up shooting on 35mm film, so I shopped at IKEA myself and got the wardrobe from the GAP to whom we returned the merchandise for a full refund after the shoot. Thanks to a very talented producer/director friend of mine, Gary Robinson enabled us to fully maximize the production value on the "Possibility" series of commercials shot in Los Angeles. The commercial itself is about a boy and girl who meet on the internet through their homepages and eventually fall in love. The idea came from my own experience of meeting people through the internet. After all, you are looking at my homepage now and who knows where we might end up."|